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Shea Moisture – Should You Hop on the Bandwagon?

shea moisture


Shea Moisture – Should You Hop on the Bandwagon?

Shea Moisture – Should You Hop on the Bandwagon?

By Kayla Black

Shea Moisture has seemed to become a staple product in the household of every natural haired woman. From the Curl Enhancing Smoothie to the Jamaican Black Castor Oil line, I’ve tried just about everything they have and can honestly say that SOME products aren’t that great (not for my hair, anyway). So what’s the big deal? Why do naturals seem to flock to Walgreens and CVS like it’s Black Friday every time there’s a BOGO sale for Shea Moisture? Here are a few reasons why the bandwagon is steadily growing.

Black-Owned Business

As many may know, there has been a surge of interest when it comes to supporting black businesses. The increase of the amount of consumers wanting to keep our money in our communities is causing a shift in the right direction for black business owners. Shea Moisture was inspired by an African woman named Sofi Tucker, who used to sell her handmade skin and hair products in Sierra Leon. Her family later developed Shea Moisture in order to carry out her legacy on a much wider scale. When I read the story of what inspired the concept for the business, I was pretty much sold (probably like everybody else who read it on the bottle). The fact that they capitalized off of grandma Sofi’s hobby and turned it into a major money making business was genius and I definitely wanted to support the endeavor. Shea Moisture is now available nationwide in the U.S. Although it is not currently sold in stores internationally, it can be ordered online through popular sites such as Amazon or eBay.

shea moisture

Certified Organic Ingredients

With the demand of organic hair products on the rise, the fact that Shea Moisture is one of the only products that can brag about using certified organic ingredients is a definite plus. Gone are the days of Dax grease and Pink lotion (although some naturals still see those as staples). Naturals are letting go of the petroleum-based, pore clogging products in exchange for more natural products that will improve the overall health of the hair and scalp. But on the other hand, along with those certified organic ingredients comes certified organic PRICE. I never thought I’d convince myself that paying $12 for a hair product would be worth it, yet here I am. In all honesty, knowing that you’re buying products that are all-natural gives you just the slightest sense of security. It’s like choosing to go to Chipotle instead of Taco Bell- you just know you’re making a smart decision.

Ethical Practices

Shea Moisture is a completely cruelty-free zone. Not only do they not test on animals, but they also make sure that their workers are both treated well and paid fairly. The ingredients that are used are purchased through Fair Trade practices, which means that the workers who harvest the ingredients are paid fair prices. This is such an important aspect when you’re trying to understand what the business owners stand for. Are they looking out only for themselves, or are they interested in helping others? The fact that they would rather make sure their sellers are well taken care of says a lot about how the business is run and what their vision is. So many times you hear of harvesters being paid, literally, cents per day for their crop and not being able to afford the necessities for themselves and/or their families.


So, aside from Shea Moisture being the most ethical, natural, black-owned unicorn in a field of horses, the fact that their products work really well isn’t anything to sneeze at, either. While there are a few lines that my hair doesn’t particularly care for, the company has many products that leave my hair feeling unrecognizable (in a good way). If you’re someone who doesn’t understand the hype behind Shea Moisture, go out and buy something and see for yourself. If you’ve already done so and still don’t understand the hype, don’t worry about it. The fact that you don’t use Shea Moisture doesn’t make you any less natural, so don’t allow anyone to make you feel like the odd woman out just because it doesn’t work for you.


Are you part of the bandwagon? Why or why not? Comment below!

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